Products and services are known to the customers through advertisement if they are new in the market. Companies use different platforms to advertise their products, some do it on their own, and some depend on the agents to do the advert because of the professionalism. Alexandre Gama is the founder and CEO of Neogama, a company that deals with adverts. It is one of the 20 largest advertising agencies in Brazil. Alexandre Gama was born in Rio de Janeiro in June 1958 and went to Armando Alvares Penteado Foundation where he graduated in Advertising and communication.
Alexandre started his career as a copywriter at DM9 where he rose as the most awarded writer in Brazil. He later held positions in AlmapBBDO agency as partner and vice president of creation and Young and Rubicam as the president and CEO. Through the experience he gathered from the previous agencies, he started his company Neogama in 1999. His leadership skill and professionalism in the industry made him become the member of the Board of the Brazilian Association of Advertising Agencies to defend the interests of the agencies. He also served as the chairman of film jury of British Association. In 2004, Gama founded another project of instrumental music that included recording, a radio program, and a channel on YouTube.
Due to his work, Alexandre together with the agency has received many awards like the 10th professional contribution award in 2006, Cabore award of Entrepreneur, and by Meio and Mensagem newspaper as one of the largest leaders in the communication market.