Menu

Technology Wonk

A Nerdy Tech Guy Blogs

Adam Goldenberg Seeks A New Way Of Looking At The Combination Of Fashion And Technology

Adam Goldenberg is perhaps best known for the work has completed as the co-CEO of the TechStyle brand that has been at forefront of the latest wave of Online retailing that has included the development of the Fabletics brand. Goldenberg has long been at the heart of the growth of the Online retailing sector that has created a new way of conducting retail business Online with a subscription based service and analytical expertise taking center stage for the majority of the companies developed by Goldenberg and TechStyle co-founder Don Ressler; the name of the JustFab has been one aspect of the company that Adam Goldenberg has been instrumental in changing in recent months with the TechStyle moniker seen as more reflective of the direction of the business as a whole on styleforum.net.

Read more: TechStyle’s data-driven fashion – CNBC Video

The most impressive aspect of the TechStyle brand has been the launch of the Fabletics subscription company that sees actress Kate Hudson as one of its senior partners and the main face of the marketing of the brand. Adam Goldenberg has seen the initial membership subscription options undertaken by the Fabletics brand now shift into new areas of retail as the company has seen an impressive growth that sees it rival Amazon as a top performing Online retailer; the opening of a series of brick and mortar stores has seen the company bring new technology to the traditions of Main Street, including a move towards beacons and other technology that will link the membership of each customer to the products purchased in person.

In adopting the brand name TechStyle, Adam Goldenberg has struck upon a name that is more reflective of the way his company has moved to change the face of fashion retailing. Data and personalized buying options have been major reasons for the rise of Fabletics, which uses surveys to individualize the shopping experience of its members to form a new way of buyijg active and leisure wear in the 21st century.

Learn more about Adam Goldenberg: http://www.builtinla.com/member/adam-goldenberg

Leave a Reply