In order to keep pace with Amazon, your apparel company needs to really be selling millions each year. Even with thousands of clothing retailers, Amazon is dominating that niche with over 20 percent of the total sales. As impressive as those numbers, it is worth noting that Kate Hudson’s Fabletics has been really making huge strides in the same space. In the last three years, Fabletics has pulled in over $250 million in sales and appears to be poised to give Amazon a run for that top spot.
What is it about this athleisure brand that has so many women excited to be shopping here. Looking at the active-wear from a buyer’s perspective, you see that it is the same quality of the top makers in the country. Looking at style, these are some of the most attractive pieces of yoga pants, tank tops, or leggings in the market. The big difference is the price, you are going to be spending far less that you would for the exact same piece of workout apparel at another retail outlet. The shopping experience is the one thing Kate Hudson’s Fabletics offers no others can touch right now.
Take a drive to the mall and visit the Fabletics retail store, and there you see women trying on all the latest pieces of active-wear that roll into the store each week. Membership affords these shoppers a number of additional benefits, one being that you can try on all the clothing you want in the store and they are instantly transferred to your online account. Now you have the ability to shop online at your convenience knowing exactly how each pair of leggings or yoga pants fits. That means you simply focus on buying new styles, new colors, and new arrivals. Kate Hudson’s Fabletics is all about spoiling these shoppers, and the e-commerce site has an expanding inventory that really connects with her buyers.
Looking at the benefits to being a member of Kate Hudson’s Fabletics, you also get free shipping for all online orders, discounted pricing on select pieces of active-wear, and even the assistance of a Fabletics personal shopper. The name of the game here is pampering the customer so they feel valued. This has to be the reason so many potential shoppers are turning into long-term loyal customers after just one visit to the store. Amazon may have to start paying closer attention to this company in the future.
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