The world of Doe Deere is full of color, magic and creativity. Born in Russia, raised in New York, a lover of music and animals, Doe knew she was different and was proud to be wild and unique. Doe is a proud supporter of being proud of who you are, and letting it shine on the outside as strongly as it glows on the inside. That is when this mad scientist formed a magic elixir to create colors so striking, you would think she created new colors.
Doe has always been a supporter of animals and animal rights. She donates to her favorite local no-kill animal shelter, Bide-A-Wee, and as rescued pets of her own. That is why she strives to make her cruelty-free. Lime Crime can literally be used by anyone and everyone by creating the cosmetics to be 100% vegan.
Best known for her striking line of lip stains and diamond crushers, Doe’s Lime Crime has expanded beyond to hair color, amazing nails, and shocking eye shadows. Most amazingly, Doe has taken all skin and hair types into consideration with her line of products. Brunettes often have a hard time getting color into their hair and getting it to just, POP. Brunettes often complain that typical box colors come out muddy or turn their hair dark and the color disappears. Doe’s Lime Crime line of hair color has created a formula that works on all hair, including brunettes, so all of her special unicorns have the opportunity to express their unique qualities.
The colors of Doe’s line of Lime Crime hair colors are so intense that you can’t merely describe them as pink, blue, purple, green. Instead, they come in colors such as Sea Witch, Bunny, Anime, and Jello. The colors are semi-permanent and made to last longer than most colors and fade gradually without losing the fun. Fully vegan and cruelty-free, these colors are also free of harsh chemicals and bleach.
How does Doe do it? She listens. She truly cares about her customers and employees and takes in all the feedback they give her; what they’re looking for, what worked, what isn’t working, what colors they feel are missing, and she helps nurture and grow the ideas into something she and customers can be proud of. That is why Lime Crime is innovative, creative, expressive, that is why everyone loves Lime Crime cosmetics. If you are looking to become the unicorn you were always meant to be, Lime Crime is the place to start.