If all legacy restaurant firms could begin from scratch, a lot of them would need to look like Sweetgreen Company. This high-end chain of salad that is supported by very big-name stockholders like Daniel Boulud, Danny Meyer, and Steve case hits the correct notes in the foodstuff industry of today- local, organic, fresh and healthy.
The recipe of Sweetgreen has resonated well with the diners, who normally keep lines long at the 40 locations of sweet green.
The CEO of the company Nathaniel Ru says that they are making a product that will stand for something. He continues to say that their aim is to feed more individuals with improved food. Traditional restaurant chains could learn about things that are more than just quality food from the Co-CEOs of the company. Learn more about Michael Lacey: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
The Co-CEOs who are colleagues from Georgetown University have been innovators in tech and about 30% of the businesses in Sweetgreen are transacted over its mobile app or website. Nathaniel says that technology has all the time been essential in the company.
The three are also reconsidering their organizationplans. So that they can be close to their customers, Sweetgreen almost fully closes the corporate office for five times each year to ensure everybody can work in the restaurants.
The company, which in the recent time launched offices in Los Angeles currently operates without a headquarters; the co-CEOs are normally bicoastal as they attempt to develop the company at the national level.Ru says regarding that they do not believe in the big corporate headquarters as they needed to decentralize their headcount.
In 2007, Nathaniel Ru graduated from McDonough School of Business of Georgetown University and he has a BS in Finance.
In the year 2007, Nathaniel Ru and two other graduates of Georgetown University launched Sweet green which is a fast food casual seasonal kitchen and focuses on local sourcing and sustainability. The first place where they located their venture was in the heart of the Georgetown itself.
Sweetgreen has currently grown to 27 locations in over six states with more concrete plans to expand the business to the west coast in the early years of 2015. The idea to start the company came from their belief that the people in their locality required an eco-friendly, delicious and healthy dining option.
The trio passionately believes in the food that fits- your community, your imagination, your tastes, your budget and also your values.
Read more: Sweetgreen Entreprenuers | Fortune