One of the new possibilities being created by WAX is for players to be able to co-own in-game items. This is called fractionalizing, and WAX is putting specialized Guilds in charge of monitoring who owns pieces of what. If a product is provided by a Guild who has a good reputation, it is possible that it may be worth more. In fact, physical items that are traded on WAX can become worth more, as well, as the reputation of the network increases.
Malcom CasSelle is a global entrepreneur who is the President of WAX (Worldwide Asset eXchange) and was previously the President and Chief Technology Officer (CTO) of New Ventures at tronc, Inc. On top of this, he is currently the CIO of OPSkins where online gamers can purchase and sell in-game items for the games they love. As an intuitive entrepreneur who is able to see the long-game, CasSelle invested, early on, in Zynga, Facebook, and different bitcoin companies.
Before today, Malcolm CasSelle started up multiple successful digital companies including Xfire and MediaPass. He also was a co-founder of PCCW, and he raised billions of dollars for the company. When he was with SeaChange International, he improved the company as its General Manager and Senior Vice President. One of the lesser known facts about Mr. CasSelle is the fact that he was a part a joint venture between Tencent, a large gaming company and instant messaging service, and Groupon.