Chief Executive Officer of Crispin Porter & Bogusky LLC, Lori Senecal is a top-notch businesswoman who has gained vast experience in the creative and digital industry. Headquartered in Boulder, Colorado, United States of America, Crispin Porter & Bogusky is an advertising firm that was founded by Sam Crispin in 1988. Crispin Porter & Bogusky also has operational offices in various parts of the world like Hong Kong, China and Sao Paulo, Brazil. The firm has been famed for its viral marketing skills that have been used for major companies like Burger King and PayPal. So good is the firm that it has bagged numerous awards like “Agency of the Year” from the trade press among others. As the Chief Executive Officer, she co-ordinates the expansion of the firm to other regions or even countries among many other duties.
Lori Senecal attended the McGill University and earned a Bachelor of Commerce degree in Finance and Marketing. She has for years been famed for her skill in developing innovative advertising techniques. It all started at the McCann-Erickson Worldwide Incorporation. There she was behind the creation of the TAG Ideation, a unit that was responsible for marketing to the youth. Due to her outstanding performance, Lori Senecal rose to become the Chief Information Officer of the firm. Within no time, she became the President of McCann, New York.
According to Fast company, 2 years later, Lori Senecal went on to join Kirshenbaum Bond Senecal Partners and quickly rose to become the President of the firm. Under Lori Senecal’s leadership, KBS noticed a significant growth in its performance. This is due to the implementation of great human resource strategies and corporate methodologies. The firm was even able to attend to notable clients like Victoria Secret, American Express, and Bayersiche Motoren Werke. It was after KBS that she joined Crispin Porter & Bogusky.
Although Lori will be leaving Crispin Porter & Bogusky, Lori Senecal’s role there will be greatly appreciated and remembered. Chuck Porter, CP&B‘s co-founder says that Lori has been the right person and really helped the firm improve. One of the major deals Lori Senecal helped Crispin Porter & Bogusky secure was the American Airlines deal. Cp&B took away the deal from TM Advertising that had worked with American Airlines for 25 years.
Lori Senecal works hard every day to serve as an example and motivation to all the women out there who may want to achieve great things in life. This is driven by the passion she has had for very many years instilled in her by various mentors while she was at KBS. Due to her constituency in delivering great results, Lori Senecal has won many awards like the Game Changer Awards. She also recently spoke at 3% conference.