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Technology Improves Campaign Efficiency

In 2018, the users of the NGP Van MiniVan app established a new record. The 2018 total eclipsed the user total from the last presidential election. The total in 2016 was approximately 153,000 users. The 2018 total is more than 218,000 with more than six weeks to go before the November elections. Along the way, on September 15, 2018, the app set a single day usage record of 18,421 persons logged in. The single-day mark surpasses the old record by more than 2,000 participants. The previous high dated to November 5, 2016, which was only a few days before the 2016 Presidential election.


The record number of people using the Democratic Party’s preferred MiniVAN mobile canvassing app is a cause for optimism. The record level of participation demonstrates that there is an extensive level of canvassing in motion and that it exceeds the level NGP VAN recorded during the most recent Presidential election.


– Technology Enabled Campaigns


Available technology can open greater efficiency and outreach for local campaigns. Once reserved to sophisticated national campaign staffs, applications like the NGP VAN MiniVan can enable efficient canvassing on the scale of districts, counties, and local communities. MiniVan provides access to a powerful voter database and canvassing campaigns

In a recent article in Forbes magazine, Alicia Weigel of Intrepid Strategy described the advantages to current tech-based avenues for communication including live streaming video and Twitter. She has deployed the NGP VAN MiniVan in a City Council race in Austin. The app has helped canvass a densely populated area of the city. In particular, she pointed to an area of multi-family housing with difficulty in confirming addresses and locations.


Ms. Weigel notes that advanced technology works to help voters stay in touch with political leaders. With more information, voters can more easily know what to expect from politicians and hold them accountable.


– Technology is Inclusive and Democratizing

Using advanced canvassing tools like the MiniVan has democratized campaigns. The low cost and accessibility have countered the usual advantages that go to campaigns with large donor funding. The technology is inclusive, and it works well with all types of population groups and segments of the electorate.


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