How Kate Hudson’s Fabletics is Keeping Pace with Amazon

In order to keep pace with Amazon, your apparel company needs to really be selling millions each year. Even with thousands of clothing retailers, Amazon is dominating that niche with over 20 percent of the total sales. As impressive as those numbers, it is worth noting that Kate Hudson’s Fabletics has been really making huge strides in the same space. In the last three years, Fabletics has pulled in over $250 million in sales and appears to be poised to give Amazon a run for that top spot.

 

What is it about this athleisure brand that has so many women excited to be shopping here. Looking at the active-wear from a buyer’s perspective, you see that it is the same quality of the top makers in the country. Looking at style, these are some of the most attractive pieces of yoga pants, tank tops, or leggings in the market. The big difference is the price, you are going to be spending far less that you would for the exact same piece of workout apparel at another retail outlet. The shopping experience is the one thing Kate Hudson’s Fabletics offers no others can touch right now.

 

Take a drive to the mall and visit the Fabletics retail store, and there you see women trying on all the latest pieces of active-wear that roll into the store each week. Membership affords these shoppers a number of additional benefits, one being that you can try on all the clothing you want in the store and they are instantly transferred to your online account. Now you have the ability to shop online at your convenience knowing exactly how each pair of leggings or yoga pants fits. That means you simply focus on buying new styles, new colors, and new arrivals. Kate Hudson’s Fabletics is all about spoiling these shoppers, and the e-commerce site has an expanding inventory that really connects with her buyers.

 

Looking at the benefits to being a member of Kate Hudson’s Fabletics, you also get free shipping for all online orders, discounted pricing on select pieces of active-wear, and even the assistance of a Fabletics personal shopper. The name of the game here is pampering the customer so they feel valued. This has to be the reason so many potential shoppers are turning into long-term loyal customers after just one visit to the store. Amazon may have to start paying closer attention to this company in the future.

Fabletics: Revolutionizing the E-commerce Market

The e-commerce business has become very common, but not many people have succeeded. Why, because of the market saturation. Despite the stiff competition, Fabletics seems to have made it. The Company has grown to $250 million in the last three years. Did you know that Amazon controls 20% of the market? Yes, they do. For you to be successful, you need to develop an action plan like Fabletics have done.

Fabletics is a fashion e-commerce company that uses the subscription method to sell its clothes to its customers. In addition to having Kate Hudson as the face of the brand, the Company has put in effect different measures to promote growth.

They use reverse showrooming

The greatest challenge that the e-commerce business faces is with their customers. Most customers use their website to browse the different products. They will then choose the physical stores to get access to cheaper products. Fabletics have used this challenge to their advantage. They have opened different pop-up stores where their customers can get access to the different products. The Company has opened 75 pop-up stores so far. 50 % of the people who buy the clothes in the stores are members of Fabletics.

They build the online data

It is important for customers to get access to the right content. That is the reason why the Company focuses on building data and providing the customers with the right information. Using the data helps the Fabletics team to stock only the right products that their clients require. Their stores are usually stocked based on the member preferences.

When you become a member, they ask you information about your fashion preference. They will give you options based on the information that you provide.

Striking the balance

Fabletics has been successful because they have established a balance between lifestyle, culture, customer experience and education.

About Fabletics

Fabletics is an online fashion store that focuses on activewear. It is a member-based Fashion Company. This means that if you want to enjoy the benefits, you need to become a VIP member. You will be allowed to buy the products at a discounted price. They have also diversified and are now designing swimwear. From the online reviews, the swimsuits are superb.

Once you become a member, you will be receiving monthly email. Their monthly subscription is different: at the beginning of every month, you will receive an email with a list of the monthly offers based on your preference. You will then have between the 1st and 5th of the month to buy the products. If you don’t like anything that you see, you can skip the month. Keep in mind that if you don’t act between the given timeline, you will be charged $49.99 which will be credited to your account for your future purchases.

Fabletics has been successful because they have combined value and quality. Their products are of high quality. They also have an excellent customer service which provides their customers with the assistance when they need it.