• Overview


    Only by studying today’s technology can we reveal tomorrow’s innovative new products. more

  • About PCDworks

    PCDworks

    PCDworks is a technology development company that specializes in breakthrough product innovation. We find the latest technology and apply it to difficult problems to help companies create exciting new products. more

  • About the author

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    Mike Rainone (a.k.a. the “Technology Wonk”) is a leader in the field of technology development as it relates to new product innovation. As founder and vice president of PCDworks, Inc., Mike has a broad knowledge of emerging technologies coupled with a strong background in psychology and design. He has taught architecture, industrial design and business, and has developed products for clients as diverse as Sunbeam, Avery Denison, 3M and Kimberly Clark. more

  • Archives

A side note on technology , feasibility and the New Product Development process.

Posted by Mike on March 20th, 2008 in New Product Development

As a trained brain innovator for now over 50 product innovation brainstorming sessions in the past 15 years, I am amazed at the fumbling that goes on AFTER the session is over. Most innovation sessions end up with hundreds of potentially great product ideas, which are then filtered down to maybe a dozen really […]

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