In order to beat out their running mates, candidates for political office often must canvas the constituents of the areas they’re potentially slated to represent. Canvassing refers to the solicitation of potential voters to obtain information from them, encourage them to vote for certain candidates, and even receive donations from them.
Put simply, canvassing works like this – members of a political campaign, which include the candidates themselves, paid members of those campaigns, and good-hearted citizens who want to see those candidates win whatever office they’re running for find voters typically by visiting their homes and interacting with them for a few minutes if those residents don’t mind talking to them.
Typically, people involved in helping political campaigns who cut the grass – this is a term to describe canvassing because campaign affiliates will typically walk from one yard directly to another, thereby “cutting” each and every lawn’s grass – ask questions related to demographics, opinions of recent events, thoughts on candidates in general, what party affiliates they have – if any – and whether they’d like to donate deductable campaign contributions to help those candidates succeed.
Keeping up with so much information often proves incredibly difficult for political campaigns. In today’s world, campaigns typically use software designed specifically for sorting and processing information entered into them like the above information campaign members ask such constituents. One of the most popular programs out today is called NGP VAN.
NGP VAN has been around since the late 1990s. Its goal is to provide campaigns with everything they’d possibly need to keep up with potential voters’ information, teach campaign members about how to perform certain tasks, and otherwise perform better than their competitors.
Being a part of a democracy – even if money is so deeply entrenched in the United States political system – is something that I’m proud of. Even if campaigns have to spend millions upon millions of dollars on advertising and turn to high-powered software like NGP VAN and company, voting in a democratic republic government is something I’m proud of.